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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg
Monografia
Publication
New York : McGraw-Hill, cop. 1989
Description
XL, 671 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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International marketing : making exports pay off / Erik Wiklund
Monografia
Publication
New York : McGraw-Hill, 1987
Description
VI, 218 p. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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The marketing digest / ed. Michael J. Thomas, Norman E. Waite
Monografia
Publication
Oxford : Heineman, 1989
Description
XII, 436 p. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
No copies available
Lost (1).
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Economic theory and marketing practice / Angela Hatton, Michael Oldroyd
Monografia
Publication
Oxford : Butterworth-Heinemann, 1992
Description
XV, 386 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
Oxford : Butterworth-Heinemann, imp. 1991
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing strategy / Paul Fifield
Monografia
Publication
Oxford : Butterworth-Heinemann, cop. 1992
Description
V, 259 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
Monografia
Publication
New York : McGraw-Hill, 1988
Description
XVIII, 718 p. :
il. ;
22 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (3).
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Market focus : achieving and sustaining marketing effectiveness / Rick Brown
Monografia
Publication
Oxford : Butterworth-Heinemann, 1993
Description
VI, 215 p. :
il. gráficos ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Case studies in international marketing / ed. Peter Doyle, Norman A. Hart
Monografia
Publication
Oxford : Heinemann Professional, imp. 1990
Description
VII, 391 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (2).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
London : Heinemann, cop. 1986
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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The customer service planner / Martin Christopher
Monografia
Publication
Oxford : Butterworth-Heinemann, cop. 1992
Description
VIII, 125 p. :
il. gráficos ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing communications / Colin J. Coulson-Thomas
Monografia
Publication
Oxford : Butterworth-Heinemann, impr. 1991
Description
XII, 339 p. ;
23 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Services marketing / Valarie A. Zeithaml, Mary Jo Bitner
Monografia
Publication
New York : The McGraw-Hill Companies, 1996
Description
XX, 700 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome
Monografia
Publication
[Aylesbury : International Textbook], cop. 1973
Description
IX, 146 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Princing : making profitable decisions / Kent B. Monroe
Monografia
Publication
New York : McGraw-Hill, cop. 1979
Description
XV, 286 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd Jr
Monografia
Publication
Tokyo : McGraw-Hill Kogakusha, cop. 1978
Description
XI, 466 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard
Monografia
Publication
Fort Worth : The Dryden Press, cop. 1995
Description
1014 p., pag. var. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (2).
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Modern logistics management : integrating marketing, manufacturing, and physical distribution / John F. Magee, William C. Copacino, Donald B. Rosenfield
Monografia
Publication
New York : John Wiley, cop. 1985
Description
XI, 430 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Monografia
Publication
New York : McGraw-Hill, cop. 1993
Description
XXIII, 788 p. :
il. ;
26 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Global marketing strategy / Susan P. Douglas, C. Samuel Craig
Monografia
Publication
New York : McGraw-Hill, cop. 1995
Description
XX, 554 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (2).
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