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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg Monografia Publication New York : McGraw-Hill, cop. 1989 Description XL, 671 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

International marketing : making exports pay off / Erik Wiklund Monografia Publication New York : McGraw-Hill, 1987 Description VI, 218 p. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

The marketing digest / ed. Michael J. Thomas, Norman E. Waite Monografia Publication Oxford : Heineman, 1989 Description XII, 436 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Lost (1).

Economic theory and marketing practice / Angela Hatton, Michael Oldroyd Monografia Publication Oxford : Butterworth-Heinemann, 1992 Description XV, 386 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

International marketing / Stanley J. Paliwoda Monografia Publication Oxford : Butterworth-Heinemann, imp. 1991 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing strategy / Paul Fifield Monografia Publication Oxford : Butterworth-Heinemann, cop. 1992 Description V, 259 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor Monografia Publication New York : McGraw-Hill, 1988 Description XVIII, 718 p. : il. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (3).

Market focus : achieving and sustaining marketing effectiveness / Rick Brown Monografia Publication Oxford : Butterworth-Heinemann, 1993 Description VI, 215 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Case studies in international marketing / ed. Peter Doyle, Norman A. Hart Monografia Publication Oxford : Heinemann Professional, imp. 1990 Description VII, 391 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

International marketing / Stanley J. Paliwoda Monografia Publication London : Heinemann, cop. 1986 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

The customer service planner / Martin Christopher Monografia Publication Oxford : Butterworth-Heinemann, cop. 1992 Description VIII, 125 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing communications / Colin J. Coulson-Thomas Monografia Publication Oxford : Butterworth-Heinemann, impr. 1991 Description XII, 339 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner Monografia Publication New York : The McGraw-Hill Companies, 1996 Description XX, 700 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome Monografia Publication [Aylesbury : International Textbook], cop. 1973 Description IX, 146 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Princing : making profitable decisions / Kent B. Monroe Monografia Publication New York : McGraw-Hill, cop. 1979 Description XV, 286 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd Jr Monografia Publication Tokyo : McGraw-Hill Kogakusha, cop. 1978 Description XI, 466 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard Monografia Publication Fort Worth : The Dryden Press, cop. 1995 Description 1014 p., pag. var. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Modern logistics management : integrating marketing, manufacturing, and physical distribution / John F. Magee, William C. Copacino, Donald B. Rosenfield Monografia Publication New York : John Wiley, cop. 1985 Description XI, 430 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta Monografia Publication New York : McGraw-Hill, cop. 1993 Description XXIII, 788 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Global marketing strategy / Susan P. Douglas, C. Samuel Craig Monografia Publication New York : McGraw-Hill, cop. 1995 Description XX, 554 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).